Step 7 to Growth! Podcast Marketing That Actually Drives Downloads Artwork

Pod O'Clock: How to Podcast

What Time Is It? It's Pod O'Clock! Everyone podcasts in their own unique way. Learn from solo episodes that dissect each step of the podcast process and features from expert hosts.

You have a podcast idea. You've been struggling to start or grow. You need a better way. Veteran podcaster Vincent A. Lanci has the answers you've been searching for.

As the host of two Top 5% global shows, he's spent years perfecting his approach through nearly 1,000 episodes, and now he's sharing his complete 8-step process to build a successful show from concept to launch and beyond.

On this show, you'll discover:

The insider secrets to fast-track your podcast growth.
Actionable tips and strategies that go beyond the basics.
Inspiring, in-depth interviews with other podcasting experts.

If you're ready to stop guessing and start growing, this is the podcast for you. Join our community and get the tools you need to succeed.

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Pod O'Clock: How to Podcast

Step 7 to Growth! Podcast Marketing That Actually Drives Downloads

November 21, 2025 • Vincent A. Lanci • Season 2 • Episode 8

You’ve mastered the art of creation—now it’s time to master the art of visibility!

You’ve successfully completed the first six steps of our podcast system: Networking, Preparing, Recording, Editing, Uploading, and the crucial Follow-Up (which Debbie Lundberg and Barb Zant spoke to so well on The Business of Life Master Class last week!). Now, we focus on making sure all that hard work gets heard.

This week on Pod O'Clock, we tackle Step 7 of 8: Marketing. This is the single most essential step for converting your polished audio into a growing subscriber base. We'll show you how to move beyond simply posting to actively drawing listeners to your feed.

In this tactical, high-value episode, you will learn:

What are the three pillars of Podcast Marketing?
The Power of the Snippet: How to create short, addictive video clips (Audiograms) optimized for TikTok, Instagram Reels, and LinkedIn to generate "try before you buy" clicks.
Internal Marketing Hacks: The simple, zero-cost Call-to-Action (CTA) strategies you must use in every episode to boost reviews and drive shares.
The Guest Leverage Strategy: The most effective way to partner with your guests to instantly unlock their audience and grow your show.
SEO for the Ear: How to weaponize your episode titles and descriptions with keywords to dominate search results inside podcast apps and Google.
Content Repurposing: Turning one episode into five pieces of content (blog posts, emails, social graphics) to maximize your reach without burning out.

Stop waiting for listeners to find you—go out and get them!

Next week, we wrap up the entire system with Step 8: Rinse, Repeat, and Enjoy!

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Music Credits: Copyright Free Music from Adventure by MusicbyAden.
For all inquiries, email Danica at podcastsbylanci@gmail.com